Dyson Ball Marketing

This is a clip from one of the TV ads for Dyson Ball vacuum cleaner. You can see a women is vacuuming around what looks like a cushion or a bean bag to show you how the Dyson Ball handles curves. I don’t know about you, but I’d pick that thing up and move it rather than vacuuming around it.

Dyson Ball in action

Here’s another ad that shows you even lazier person vacuuming with the Dyson Ball. In this video, a women is vacuuming around EVERYTHING, toys, dog bowl, dining room chair, etc.
In a way, this is brilliant marketing. It shows you how an advertising campaign can skew or distort how we look at things. Advertisers make sure you see only what they want you to see. Most people will pick up and move the dog bowl before attempting to vacuum the floor even if they were using the Dyson Ball. But when commercials like this catch you off guard, people don’t see it that way. They just see the coolness of the Ball in action.

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