Dyson Ball Marketing

This is a clip from one of the TV ads for Dyson Ball vacuum cleaner. You can see a lazy person vacuuming around everything; toys, dog bowl, dining room chair, etc to show you how the Dyson Ball handles curves. In reality, however, it’d be much easier if you moved those things before vacuuming.

In a way, this is brilliant marketing. It shows you how an advertising campaign can skew or distort how we look at things. Advertisers make sure you see only what they want you to see. Most people will pick up and move the dog bowl before attempting to vacuum the floor even if they were using the Dyson Ball. But when commercials like this catch you off guard, people don’t see it that way. They just see the coolness of the Ball in action.

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