While I was searching for a new hosting company I came across this Hostgator’s web hosting offers. Take a look at the three options. If you look closely and compare the Baby Plan (middle) with the Business Plan (third option), you’ll notice that the Business Plan has everything that the Baby Plan has plus couple more features that are included for free. But look at the price. The Business Plan costs 5 dollars more per month than the Baby Plan. Free is good right? Yes, but not so when you have to pay $5 for it.
This reminded me of ‘power of free’ from Dan Ariely‘s book, Predictably Irrational.