I really couldn’t care less about the fact that the new iPhone that Apple introduced three months late wasn’t an iPhone5. However, as a web designer, I do seem to notice somethings more than others. Things like how they present new products on their website, design, layout, etc.
If you visited apple.com today, you’ll see that somebody was in a terrible hurry to get the iPhone site up. The iPhone images used in the slides weren’t properly cropped. Someone forgot to remove the white background on the corners and between the buttons. This became obvious because they added drop shadows behind the phones (I’m sure Apple probably have fixed this by the time anyone reads this post).
Things like this never happen on apple.com. Normally, something like this would never fly under designer’s radar at Apple or elsewhere. There’s only one explanation for such goof up. The phone images were switched at the very, very last minute. So last minute that no one at Apple had a chance to review the page.
Maybe it was images of iPhone5 that was originally meant for this animation. We’d never know…