Tag Archives: marketing

Mega Wasted Pixels – The Digital Camera Myth

By Young Koh | Published: December 15, 2010
Digital camera market is full of advertising gibberish boasting high number of megapixel designed to lure consumer and beginner photographers into believing that more megapixel equals better picture and a better camera. Of course, this is complete nonsense. Higher number of megapixel does not equal to higher quality pictures. Higher number of megapixel in a [...]
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Comparative Advertising

By Young Koh | Published: May 11, 2010
I recently came across the ad below. It’s an example of a classic comparative advertising where one brand attacks another. This particular ad caught my attention because the players seemed to have switched position from just a few years ago. This time, Nissan attacks Hyundai. Why is this interesting?
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Dyson Ball Marketing

By Young Koh | Published: April 15, 2010
This is a clip from one of the TV ads for Dyson Ball vacuum cleaner. You can see a women is vacuuming around what looks like a cushion or a bean bag to show you how the Dyson Ball handles curves. I don’t know about you, but I’d pick that thing up and move it [...]
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Free for only $5!

By Young Koh | Published: April 9, 2010
While I was searching for a new hosting company I came across this Hostgator’s web hosting offers. Take a look at the three options. If you look closely and compare the Baby Plan (middle) with the Business Plan (third option), you’ll notice that the Business Plan has everything that the Baby Plan has plus couple [...]
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