Google home page fade-in

I don’t like it. Apparently, thousands are with me on this.
Google, at any given moment runs hundreds of experiments around the world. They say the home page fade-in will be permanent.

Thousands of searchers including myself wonder why. Why do we need this? Why do Google think we need this? Even Google’s own research shows it slows down reaction time. Google’s explanation here. To their claim, it makes the search box more prominent. My god, how prominent do they want it? Not too long ago they added the huge, giant sized search box. And yet still they’re worried people are not going to find the search box fast enough. Were their focus group alive?

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