Staples Home Robbery TV Ad

Like everything else TV ads have their share of hits and misses. There are commercials we love because they are entertaining to watch. And there are ones that are just annoying or utterly tasteless. One of the worst examples this years is Staple’s “Home Robbery” TV commercial. It boggles the mind how something so obviously […]

Samsung Galaxy Tab

Samsung releases a product that has potential and actually could be useful, something that Apple’s iPad never was. The Samsung Galaxy Pad is smaller than the too-big-to-be-portable-iPad. It packs lot of features that puts iPad to extreme shame. In comparison to the iPad, the Samsung Galaxy Pad provides consumers what they want from the get […]

The iPhone Cover-Up

The new iPhone 4, like generations before it, is a beautifully styled object. It appears cunningly simple at first but the amount of attention given to detail and design of each piece that make up the exterior is truly admirable. The texture, the curve, the sheen and the bevel of each button and pieces are […]

Comparative Advertising

I recently came across the ad below. It’s an example of a classic comparative advertising where one brand attacks another. This particular ad caught my attention because the players seemed to have switched position from just a few years ago. This time, Nissan attacks Hyundai. Why is this interesting?